About Bookassist

leading provider of booking technology & online marketing strategy

Bookassist is the leading provider of booking technology and online marketing strategy to the hotel industry in its home base of Ireland and has a significant growing presence internationaly in Spain, Portugal, France, Italy, UK, Czech Republic, Austria and Germany. Entirely self-financed, consistently profitable, Bookassist has brought together an expert award-winning team with many years experience in the hospitality industry, in internet consultancy and in enterprise level software design. These skills have been sharply focussed on the provision of booking and reservations systems technology and online marketing strategy to the hospitaility industry.

Since 1994, before the web had captured the public imagination, the team has been at the forefront of internet technology research, development and innovation. Bookassist has consistenly been a leader in innovation in the hospitality technology space and has been first to market with a wide range of technologies and features in its Booking Engine suite of software - many features have since become standard industry practice.

Bookassist is a trading name and registered trade mark of Automatic Netware Ltd. with offices and/or subsidiary companies in Dublin (IE - Head Office), Madrid (ES), Prague (CZ), Paris (FR), Milan (IT), Vienna (AT) and associated partner offices in Ayr (SCO) and Krakow (PO).

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What We Do

Bookassist is about providing world class strategic solutions to hotels so that they can unlock the power of their websites in building direct online business. We help hotels understand online strategy, market themselves online and drive more direct business to their own websites. We offer booking technology and technical expertise that is the best in the industry, as hotel client testimonials and online customer comments attest to.

Bookassist counts among its staff professional researchers as well as hospitality industry insiders. This has uniquely allowed us to combine proven research and innovation abilities with deep knowledge and appreciation of the hotel business to produce unbeatable software and marketing solutions.

Bookassist continues to innovate and to research future trends, is regularly first to market with new features and, as a top reservations software provider, is frequently called upon for comment and contribution as an industry expert in national and international forums and in the media.

Bookassist is a member of the Open Travel Alliance (OTA) and the Irish Internet Association (iia) as well as numerous hospitality organisations. Bookassist systems are fully compliant with the requirements of the PCI DSS.

Awards & Achievements

Bookassist has been ranked a number of times in the Deloitte Fast 50 Technology Companies in Ireland, including twice in the Top 10. Bookassist has ranked in the Top 50 in the UK and Ireland, and in the Top 100 in the Deloitte Fast 500 companies in Europe.

The company has been nominated for numerous awards in web development, online trade, online marketing and innovation. Bookassist founders have received the Irish Internet Association's Netvisionary Award for Online Trade and an eircom.net Golden Spider web design award.

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