Jobs & Vacancies

CZECH REPUBLIC: Search Optimisation and Online Marketing Specialist (SEO/SEM)

Location

• Praha 1, Czech Republic (map)

Bookassist is the leading provider of booking technology and online marketing services to the hotel industry in Ireland and has a significant and fast growing presence overseas.

We are a seeking a highly motivated and dynamic Search Engine Optimisation and Marketing Specialist to join our rapidly expanding team. The successful candidate will work with the Traffic Builder Team at Bookassist's Prague office. The Traffic Builder team is responsible for Search Engine Marketing for selected hotel web-sites, to include Search Engine Optimisation, Pay Per Click Advertising, Search Engine Submission, and Domain Name Management.

The responsibilities of this role include:

• Implement existing strategy for increasing the frequency and duration of repeat users and converting traffic to qualified repeat users from our website and online direct marketing campaigns.
• Optimise web site components including (on site factors like title, tags, meta descriptions, keyword density, internal linking, site map etc)
• Research and use all the latest search engine algorithms rules and trends.
• Monitor and analyze performance reports - report weekly to team Manager.
• Maintain knowledge and expertise in search engine methodologies for Google, Yahoo, MSN etc
• Be able to create and maintain visual marketing initiatives such as blogs, forums etc.
• Use of website development techniques and SEO Tools
• Knowledge and understanding of search engine spider behaviour, including familiarity with HTML, JavaScript, java or similar programming to understand how it impacts the way spiders see a page.
• Management of PPC and SEO Activities
• Create and manage incoming link building strategies.
• Weekly preparation of reports, ongoing promotions effectiveness
• Thorough understanding of online marketing (CPM, CPC, CPA)
• Interact with TrafficBuilder clients via telephone and email.

Necessary Skills:

• Excellent interpersonal and negotiation skills to efficiently manage portfolio of Clients
• To have a strong interest in Internet/web technology, SEM and e-commerce.
• Be familiar with pay per click advertising and search engine optimization
• Ability to work autonomously and to reach targets within strict deadlines
• Previous experience with Google Adwords, Yahoo search Marketing, or Microsoft AdCenter
• Target and goal orientated individual with an ability to work under pressure
• To be highly motivated.
• To have a high level of organisational skills.
• Thorough understanding of Online Marketing.
• Ability to work under pressure.
• Highly analytical
• Excellent MS Office Skills, in particular Excel
• Strong relationship management skills
• Enthusiastic and flexible working attitude
• Technically aware and competent
• Excellent attention to detail

Additional skills:

• As the office environment is Mac OS X based, experience of the OS X environment is an advantage, but is not essential

Experience/Qualifications:

• A relevant 3rd level qualification
• Excellent computer skills
• Excellent communication skills, verbal and written
• Excellent organisation and time management skills
• Ability to work and thrive in a multi-tasked, fast paced environment
• Professional, "get it done" attitude and work ethic
• Team player with the ability to lead when necessary
• English essential
• Additional languages - Working knowledge of another European language is desirable
• Thorough knowledge of HTML, CSS, JavaScript
• Significantly up skilled in online marketing and web promotion
• One to two years in an online marketing role minimum
• Proven record of results in online marketing