Visibility is Everything //
be seen, capture attention, convert

Traffic Builder

Your online business is different. Capturing online sales is firstly about being seen - traffic. Once seen, you have a narrow time window in which to communicate and sell - conversion. This gallery presents an overview of Bookassist Traffic Builder. Bookassist has been part of the online industry as long as there has been one - we know what works and how to use it to your advantage.

Visibility is Everything //
Your Online Marketing Strategy

Bookassist Traffic Builder is the ideal way to augment your existing natural traffic from search engines such as Google. Our Search Engine Marketing (SEM) will increase your exposure for a wide range of search terms and drive qualified traffic to your website by using highly targeted pay per click (PPC) ad campaigns. We will:

• set up, monitor, advise on your PPC campaign and budgets
• research and create a list of relevant keywords
• create ads with copy that generates qualified leads
• analyze your website to ensure maximum conversions
• utilize initiatives such as Google Local Business Ads
• set up and provide training for Google Analytics
• consult specialist local knowledge in creating campaigns
• optimize for mobile search

Bookassist is a Google Adwords Qualified Company and additionally works closely with Google and has access to early technology releases which we capitalize on for our clients.

Visibility is Everything //
Optimizing Your Web Presence

Simply having a website is no longer enough in today's competitive market. Search Engine Optimization (SEO) is required to ensure that prospective customers can find and book your property online. In order to achieve this, our comprehensive SEO service will:

• Create a benchmarking report to establish your current visibility
• Adjust website titles & meta-tags to maximize exposure
• Advise on website structure to improve navigation & usability
• Establish a link-building campaign to increase incoming links
• Register website with all major search engines and directories
• Create keyword rich content to improve relevance
• Assist in setting up web 2.0 content, such as blogs, videos, reviews, social network pages etc, some of which are enabled automatically by the Bookassist Booking Engine.

Bookassist will continue to revise this work on a regular basis to ensure you stay optimized.