Booking Engine - Our Difference is Conversion

Because of what you can save on commission, every customer that books directly with your hotel hands you more cash at check-out than a customer from an OTA. For exactly the same service and product.

It makes sense to divert more and more of your business to direct.
Start today. And stop losing money.

Bookassist Booking Engine is the core module of our full-service Direct Booking Solution for Hotels which also includes Smart CMS Web Design, Digital Marketing, and Distribution Management.

The Bookassist advantage that sets us apart from the rest is the tight integration of our booking technology with our Digital Marketing and Smart CMS Web Design services. This enables them to share critical data and work together seamlessly to maximise your hotel's exposure and drive conversion by eliminating barriers to booking.

For your booking engine to deliver, the capability for strong and consistent conversion of lookers to bookers is critical. That's where Bookassist excels. We analyse customer patterns, build our booking technology to match customer requirements, and provide you with personalised, localised and expert online busness management to continually raise the performance of your hotel's online business.

Modern, Fresh User Interface.
Focused on Conversion to Improve Your Profit

  1. Over 20 currency and over 20 language options, including right-to-left languages;
  2. Option to allow selection of number of rooms as well as occupants;
  3. Voucher and promo code entry;
  4. Dynamic discount display;
  5. Full image gallery and large image thumbnails;
  6. Dynamic room pricing based on occupancy, child age and date;
  7. Choose from multiple variations, payment options;
  8. Configurable special offers sidebar.

Configure Rooms

Booking Engine also includes easy-to use adult/child configurable rooms with pricing that dynamically adjusts based on occupants, as well as full/half board and meal plan configuration options that can also be priced by child age.

Additional merchandising opportunties are possible with the upsell of add-ons on a per room, per day or per stay basis.


Promote "Direct" with Alternative Accommodation

Keep the customer booking direct! Rather than send the customer back to an OTA, why not offer your choice of Alternative Accommodation right within the Booking Engine, if your hotel is full?

Form local alliances with other like-minded hotels and help each other to drive direct business. Only with Bookassist's Booking Engine.


Interactive Price Calendar for Flexible Dates

Booking Engine's dynamic and interactive "Flexible Dates" option, with our unique Price Calendar, makes finding the ideal package easy.

Optimised for touch interfaces, you can quickly and seamlessly flick through months and even years of accurate pricing, showing best prices on the day for each room type.

Administration and Reporting

Most other booking engines force you to set up your room around their rigid structure. Bookassist on the other hand offers flexibility in both setup and how your offer is displayed to your customers.

We provide you with detailed intelligent reporting to help you make the decisions that count.

Working with the World’s Leading Booking Engine Technology Provider gives you access to some of the strongest industry leading reporting on the market with hundreds of configurable reports on performance, dynamic charts and powerful system alerts to warn you of low availability due to sale of rooms.

Bookassist Booking Engine integrates with the Google Analytics API and seamlessly integrates with your own website providing you with a cent-by-cent analysis of PPC and meta search digital marketing spend.

Personalised Online Business Management To Drive Conversion

If you do nothing else but replace your current booking technology with our customer-centric booking system, you will see your conversion grow. But we've long recognised that hotels can do more, so we use a highly personalised partnership approach tailored to you and to your hotel's specific needs.

We don’t just supply the technology and walk away. We partner with you to help you to:

  • Get more online direct bookings
  • Increase your In-house sales at booking stage
  • Grow margin on both direct and indirect bookings

We do this by helping you to build your brand online and decrease your dependence on third parties. Our team will help put you back in control of your brand, your prices, your inventory and most importantly your customer.

Bookassist Online Business Managers are typically ex hoteliers who understand the challenges of the hotel business. Their single goal is to help your hotel to reach its full direct booking potential. Our most successful clients are those that partner fully with us, taking our expert advice on board, working together with us to increase direct bookings. Your account manager will work with you on all the key areas needed for success in direct booking. There's lots to do!

Security

We take digital security very seriously.

Bookassist undergoes regular security audits and our technology is fully compliant with the requirements of the Payment Card Industry's Digital Security Standards (PCI DSS). The company is also registered as a Visa Merchant Agent.

Connectivity

Bookassist technology is OTA/HTNG/XML compliant. That means our systems speak the same language as most property management systems (PMS), channel managers and online travel agent channels.

Certified partners include: Micros Fidelio for Opera and Fidelio Suite, Channel Rush, Protel, Figaro, Parity Rate, Softbrands Portfolio, hostpms, Millennium Soft, Yield Planet, Rate Wise, Media Log, GPDati Roomshop, Hotelpartner GmbH, LeoPortals, NewHotel, GMS. We are continually connecting and continually updating our compatibility list.

Bookassist is fully integrated with the major Meta Search Platforms. It has direct connectivity to Google Hotel Finder and Trivago and is a premium partner with TripAdvisor TripConnect. Your rates and availability can therefore be fed directly to some of the largest online traffic sources, straight from the booking engine. Our Digital Marketing supports this connectivity with full managment of each platform to include bid management and ongoing support to ensure you get an optimum return from meta search connectivity.

Bookassist Connectivity

Hotel Group Technology

Bookassist Booking Engine can also be used for multiple hotels in a group. Using our hotel group technology means that online customers can view all hotels on a single page for easy comparison. They can search for availability and rates across the entire group with ease, or they can search within a specific geographical area only, or search directly from a map view that shows real live availability.

And customers on a particular hotel website can be automatically recommended other hotels in the group if there is an availability problem. Cross-selling within your group is easy.

Your Hotel. To Go.

People are increasingly booking on the go. It is the fastest growing segment of online booking. (See discussion on our blog: Mobile User Behaviour is Changing.)

Search is still the primary route to your hotel on mobile. To capture demand, you need a responsive website or webapp that is just one tap away from search results on mobile. An app won't help you at this critical point.

Your mobile solution must offer languages, reviews, mapping and routing, social media integration, photos and video, and of course a fully functional booking engine.

Bookassist's Web Design team builds advanced responsive websites with technology focused on hotels' needs. Our mobile technology includes a fully responsive mobile booking engine to ensure your customers get the best experience possible on every platform.

Bookassist's mobile technology has been used by hundreds of hotels since 2010 and was awarded the EyeforTravel Mobile Innovation Award in 2013.

Mobile booking for hotels

Voted World's Leading Booking Engine Technology Provider by our peers in the industry at the prestigious World Travel Awards in 2012, 2013 and again in 2014, Bookassist is the world's only hotel booking engine to win three consecutive awards.

Service Specifications

Suitability

  • Hotels and hotel groups. Apartments and apartment groups, apart-hotels, with long-stay, half board configurations. Hostels.

Requirements

  • Cloud-based system accessible from any internet-connected device. No installation at hotel or on hotel networks required.

Security

  • PCI-DSS Compliant. Bookassist is a registered merchant on the Visa Merchant List.
  • Create and manage multiple administration access profiles for hotel staff to limit system access. All system access, updates and actions fully logged for traceability.

Merchandising

  • Easily upsell, keep your guests in-house and grow margin.
  • Dynamic pricing capability for automatic price changes based on length of stay.
  • Meal plans configurable by the customer per room and per occupant.
  • Add-ons allow you to monetise and up-sell extras like airport transfer, spa treatments etc. right within the booking process.
  • Promo Codes for offering special rates, useful for social media and off-line marketing.
  • Agent/Corporate system for corporate reservations and private log-ins with optional loyalty system.
  • Sell both value-based and package-based gift vouchers.
  • Offer Alternative Accommodation when you are full.

Functionality

  • Engine built seamlessly into your website with no linking off or pop-ups,
  • Advanced CSS to match the look and feel of your hotel website.
  • Multiple Languages (22) and multiple currencies (23), linked to ECB for live rate conversion.
  • Instant SMS & e-mail confirmation of reservations for guest and hotel.
  • 100% pay in advance packages - routed to hotel’s online merchant account.
  • Special offer and rates feeds available in XML allow your web developers to embed live information and deep links.
  • Automatic price adjustment for family rooms based on occupant number and childrens ages.
  • Linked rates to easily manage complex rate plans and special offers.
  • Configure any kind of room type or package, including family rooms.
  • Offer Alternative Accommodation when you are full.

Reporting

  • Customer review collection, easily managed and activated by the hotel.
  • Industry leading reporting.
  • Integrated with Google Analytics Ecommerce API.

Integrations and Extensions

  • Award-winning mobile booking capability.
  • PMS integrations via XML/OTA/HTNG - SoftBrands, Protel, Micros, Hotsoft and others.
  • Channel Manager integrations via XML/OTA/HTNG - RateGain, TravelClick, hetras, Vertical Booking and others.
  • Rate Manager integrations such as IDeaS, RateWise and others.
  • Direct connection to Google Hotel Ads, TripAdvisor TripConnect, TripAdvisor Instant Booking and Trivago meta search.
bookassist - technology & online strategy for hotels

Address: 1st Floor South Block, Rockfield Central, Dublin D16 R6V0, Ireland
Phone: +353 1 676 2913 Fax: +353 1 676 2916
Email:
Web: https://bookassist.org/en